E-commerce is growing at a rapid pace. By some accounts, it is going to touch as much as$6.5 trillion by the end of this year. While the market is growing exponentially, so is competition. Getting the better of your competition can only happen if you adapt your strategy to better serve the competition. That is where our cutting-edge 3D viewer can help your business rise to new levels.
Increasing sales and enhancing customer loyalty in the digital age cannot be achieved by relying on dull and boring 2D pictures anymore. Research suggests that 61% of customers would prefer shopping on websites that leverage AR and 3D visualization technology.
Understanding 3D Viewer
A 3D viewer can help you to display interactive 3D models on your website. That empowers customers to get a good look at your product by virtually turning it around and viewing it in great detail. Just the way you would do in real life. This helps them repose greater trust in your product. It, therefore, makes eminent sense for one to embed one’s 3D model onto one’s 3D website.
4 ways in which 3Dvisualization improves e-commerce results
1. Providing an engaging product experience
The best way to outsmart competition is by delivering a unique product experience, which can be achieved with the help of 3D product modelling. It helps make the purchase experience as life- like as possible for customers, making them more likely to commit themselves to buying.
2. Obtaining better market ROI
Enhanced product experiences will lead to better marketing results. Stores that use 3D visualization to market their products see a significant increase in sales and conversions. A fashion brand, for instance, could deploy a3- viewer feature to better acquaint their customers with product texture, structure and so on.
3. Reduced product returns
According to estimates 20% of e-commerce sales are lost by way of returns, which is double the return rate for conventional stores. Deploying 3D models on a website results in a whopping 50% decrease in product returns.
4. Decrease in bounce rate
Thee-commerce industry’s average bounce rate, is as high as 45.68%. On the other hand,50% of the visitors to a site deploying 3D visualization spend more than two minutes on the concerned page. This decrease in bounce rate significantly impacts the sales conversion in a very positive manner.
How to leverage the 3DViewer
1. Zero in on the products you want to convert into 3D
It is important that you get a fix on which products in your portfolio you would like to turn into 3D. You could choose between your entire product collection, the newest products or the most returned products. This is a strategic decision and you should be able to decide which products would benefit most by the deployment of 3D technology.
2. Using the right team of people
Reaching out to the right team of experts who can help manage your 3D models in the best possible manner is extremely important. The team should be highly experienced and capable and boasting a stellar automated 3D model workflow that can operate at scale and provide the best quality and economical pricing.
3. Sending across your 2D product images
After zeroing in on the 3D modelling team, the next step is to send across product images in diverse 2D file formats. It is now up to the team to do the heavy lifting of converting them into 3D models that meet your specifications with regard to your product dimensions, and other such details.
4. Subjecting the 3D models to stringent QA procedures
The team managing your 3D modelling assets needs to ensure that that they conform to the highest quality. For that each of the models is subjected to stringent QA procedure to deliver the best output. It is important that the final product as the finest aesthetics and looks real.
5. Receiving the 3D model
Finally comes the moment of truth. After a 3D model is fully ready, you can obtain the file and embed it on your e-commerce site. The right team of experts can empower you to manage thousands of your 3D files in real time via a highly efficient digital management system. You can then proceed to seamlessly embed your 3D solutions on your Magento, Wix, Shopify or WooCommerce website.
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