E-Commerce Business
We Audited 47 Enterprise Photography Contracts. Here's What Product Photography Actually Costs in 2026.
We audited 47 enterprise photography contracts, surveyed 216 practitioners, and pulled 18 months of $5B US retailer production data to publish the 2026 Product Photography Cost Benchmark. Per-category per-SKU rates from $48 (apparel basics) to $215 (furniture) — and the line-by-line AI cost delta showing 54 to 70 percent reduction. Free under CC BY 4.0. This is the dataset procurement teams cite in vendor RFPs and CFOs cite in board memos. The benchmark is the artifact; the 10-SKU pilot at $2,000 / 7 business days is the natural next step.
