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While looking at the impact of 3D modeling, it is now used in almost every industry-be, e-Commerce or B2B. Most business owners have already understood the secret mantra to make their online business successful is to use 3D modeling and AR in marketing strategy and advertisements. More than having images of your products on your e-Commerce website is required to impress your audience. Traditional methods can no longer wow the targeted audience seeking fresh and innovative thinking.
Thus, if you are searching for ways to take your products to the next level and present them in a new light, consider taking the help of the top 3D modeling companies. 3D modeling and AR Technology will make your 3D e-commerce website visible in this digital era.
Definition of 3D modeling
A 3D model is a mathematical three-dimensional representation of an object. 3D modeling portrays conceptual and real-world visuals for simulation, art, drafting, and entertainment. These are integral to many industries, including 3D printing, virtual reality, medical and scientific imaging, marketing and advertising, and computer-aided designs. Many times 3D models are created using Non-Uniform Rational B-Spline (NURBS) with the help of smooth shapes defined by the bezel curves. This process is complicated.
A simple 3D model is composed of a 3D mesh, a structure composed of polygons. The models need careful construction while creating. It is because the polygon layout can create unusual deformations. The companies create 3D model examples with the help of polygon and texture deformation under movement.
Some 3D models are created through shaders who mathematically define light play, color, and other surface characteristics. Other models can define specularity, light emission, color, and surface texture through 2D image file series called maps.
The current development for 3D modeling includes reality capture. It uses technology for remote sensing, like lidar, to capture complicated forms precisely and rapidly. The leading 3D modeling companies combine 3D printing with reality computing for an end-to-end procedure. There are different types of 3D modeling techniques, like below.
Box 3D modeling
Box modeling creates a primitive object like a sphere or cube with classic tools. In this method, the developers start working with the low poly shapes and control the individual edges, vertices, and faces. You can manipulate a large segment of an object or the entire shape at a time.
Polygon 3D modeling
In polygon modeling, you must begin with a simple shape or single vertex with no depth. Then, you can develop it layer by layer and work with more vertices and edges. Polygon modeling mostly uses quads in the topology.
Nurbs modeling
The complete meaning of Nurbs is a non-uniform rational b-spline. In Nurbs modeling, developers control the controlling points and can create curved smooth surfaces. It is possible to create several bridges and interpret between the points in the same curve. Nurbs modeling is generally used in CAD and engineering software.
Procedural 3D modeling
Procedural 3D modeling comes in various sizes and shapes. Procedural modeling is generally of two types: tool-based and shading.
Boolean 3D modeling
In Boolean 3D modeling, you can start by working with the model and adding or cutting away another object to create a new shape. It is similar to box modeling and can combine different shapes altogether.
Kitbashing
Kitbashing is another 3D modeling where you can add more detailed objects with the help of a kit. Kitbashing is one of the most common types of modeling while creating the hard surface of any object. It explores various pieces together without needing how the final object will look. The developer has to consider the aspects like high, low, and middle-frequency detail while working with kit modeling.
3D modeling and AR in marketing strategy and advertisement
3D modeling and AR technology are useful for advertising and marketing as it helps with realistic product and image simulations. It gives potential customers a clear idea of how the products work and look. You can also use it to create a short animation or film to showcase your product in detail and action. If you are looking for ways to market your products exclusively, 3D modeling and AR technology is the answer.
3D models can be used on the e-commerce website with the help of a video also. You can also use the 3D models on the brand's social media channel to attract potential customers while scrolling through their feeds. The best way to advertise your products through 3D models is to create an ad and upload it on video streaming platforms like YouTube, TV and newspaper commercials, banner ads, and more.
Companies can also use their product 3D models to display their products whenever they subscribe to their email list. In this way, you can announce your top-selling products or the ones currently on sale. You can also include a video or short film at the end of the email to attain more customer engagement. It is also possible to showcase your products in the metaverse through 3D models. Metaverse will represent the products in the digital world to the customers interested in your brand.
Top 5 brands using 3D modeling and AR technology for their marketing and advertising
Many top brands are already taking advantage of 3D modeling and AR technologies for their product promotion. It is taking a major stride as many companies want to replicate the exact in-store shopping experience for their customers in the online shop. They are always looking for ideas to deliver the best experience to online customers that will create a great shopping environment and also boost their sales. Let us now check out the top companies implementing 3D modeling and AR technologies for advertising and marketing.
KEA
IKEA was one of the first companies to implement 3D modeling to increase online furniture sales. They offer in-depth 3D models of all their products and take a few steps further by working with AR technology. It allows the customer to foresee how furniture will look in their space before purchasing. It makes IKEA the first preference of many buyers rather than visiting their physical stores. The users can purchase any of their products without needing a physical sample. The customers can also personalize the items and then buy them.
Jweel
Another company that is reaping the complete benefit of 3D modeling and AR technology is Jweel. It is an online platform for customized and designer jewelry that customers can try on virtually and then place an order. Users can use a 3D product configurator to select and personalize jewelry. The tools provide alternatives to select the jewelry type you are looking for, like an embossed ring, freestyle pendant, text ring, or freestyle ring.
You can open the configurator after choosing the jewelry type and start customizing. The tool will display a 3D design rendering where the user can edit the finish, text, material, or font and complete the procedure. After finishing the design, you can export it into a digital file and let the professional jewelers take on full responsibility from now on.
You can use the online configurator of Jweel through the browser, including 3D capabilities. You can also share the jewelry designs on the Flickr account of Jweel and connect with a larger community.
Rebecca Minkoff
Rebecca Minkoff has been using 3D modeling with AR technology for quite some time. You can customize the designs for their various products, like handbags, purses, and many more. Customers can experiment with their 3D product models on their Shopify Plus page. It helps them to know how large a handbag is accurately. Due to the implementation of AR technology and 3D modeling, Rebecca Minkoff experienced some positive outcomes:
1. 27% more customers are likely to place their orders
2. 44% more customers adding the products to their shopping carts
3. 65% more customers will finally make the purchase
EyeBuyDirect
3D modeling for virtual try-on of EyeBuyDirect allows the users to check out their sunglasses and eyeglasses before purchasing them. Users can choose any sun or eyeglass model on their mobile or desktop. They can also personalize a specific design's frame and lens color or other variations. After selecting the design, the user can implement the AR technology and see how that particular frame will look on their face.
The glasses will move at different angles as the user begins to move. It makes EyeBuyDirect one of the most popular brands for glasses as the customers do not have to move to the optometrist or a retail store to try on the frames before making an order. People can know how the ordered piece will look on them without trying on any physical one.
Fatboy
Fatboy is a beanbag firm known for its unique designs. This company is using AR technology and 3D modeling to extend its product marketing alternatives. They have created a digital library of their products to enhance customer interaction and higher conversions, highlighting the distinctiveness of the products and lowering the return rates.
Reasons Top E-commerce websites are considering 3D modeling and AR in Marketing Strategy
3D modeling and AR technologies have a wide application range, including marketing and advertising. But still, many business owners need to be aware of this concept and wonder how 3D modeling and AR in marketing strategy can help them. To help you with this concept, we have mentioned below why top e-commerce websites are considering 3D modeling and AR technology for their 3D e-commerce website.
Cost efficient
3D modeling and AR technology are much more cost-efficient than the traditional advertisement form. But you must hire a professional and pioneering 3D modeling company. The task needs a few steps to complete the prototypes compared to organizing the photo shoots. You can also make swift edits which simplify the entire procedure. Only the prototype production time is high as it needs to be perfect. Usually, the prototype creation time varies from one to 2 days, but you can make larger edits within a few minutes.
Delivers high standards and impressive visuals
Images are now most efficient when it is a question of product visualization. But with the help of 3D modeling, it has become hassle-free to breathe life into the product images. Building hyper-realistic virtual representations of any object or product is now possible.
Using drawings or pictures is ok, but it has become old school as it needs a lot of space and time to create. They are also not so immersive. 3D model examples, on the other hand, display your brand, ideas, and all the features in an appealing and advanced way. You can offer a 360-degree design view and move the object around using realistic parameters and actual dimensions in various contexts.
Modernizes the brand
3D modeling and AR in marketing strategy is an outstanding way to move ahead of competitors and stand out from the crowd uniquely and in a modern way. A significant aspect of marketing strategies is keeping up with the latest trends. What more modern way can there be other than 3D modeling to market and showcase your products?
Customers always love those brands that embrace new trends with open arms. No one wants to see outdated strategies and models. Thus 3D rendering of various products can represent your concept, product, or ideas differently. The top search engines always reward a brand with a modern approach. It shows your company is updated, informative and credible, and search engines like Google like it.
Control of small details
Minute attention to every detail separates conventional advertisements and marketing from high-standard ones. Bad-quality photos with editing will negatively affect your advertisement or marketing campaigns as customers will catch every fabricated image. On the other hand, 3D modeling can edit even small details within a few seconds. 3D renderings also provide photo-realistic images. The niche customers will appreciate all the effort, place orders, and boost your sales. Enhanced customer satisfaction will also improve the organic traffic to your 3D e-commerce website.
Separates production from marketing
Production and marketing are two difficult procedures for success for any idea or product. Given that these two are interdependent, marketing will suffer immensely if you lose control of the other segment and vice versa. Marketing is dependent on the operations department for the prototypes. Sometimes modification and editing of prototypes can take up to weeks. With 3D animation in AR in marketing strategy, it is possible to terminate the interdependencies between these two, thereby enhancing production and efficiency.
Helps to sell both the product and the experience
It is the first and foremost rule of marketing. Do not promote or sell the product itself. To get your customers' attention, you should sell a lifestyle or an experience along with your product. Show your customers how your product or idea can make a difference in their lives.
You can use 3D rendering and AR in marketing strategy to build atmosphere and mood instead of just creating the traditional product design. A 3D animal is exceptionally flexible and versatile. That is why most 3D modeling companies use it to attract potential customers and create product anticipation.
Easily customizable
The biggest problem with traditional advertising and marketing is they are quite harder to scale. But what if the marketing and advertising efforts skyrocket, and you need to revise the strategies to support the demand? In this case, 3D modeling can help you. You can modify and fit the 3D models in any advertisement form. You can also use a similar model as a sign-on business card. Moreover, when outsourcing the 3D rendering services for AR in marketing strategy, you do not need to worry about modifying the 3D models when the demand arises. The company will take care of everything.
Brings any idea to life
There is no more satisfaction and efficiency in presenting your idea realistically and correctly to the targeted customers. Prototypes are a great alternative but are highly time-consuming and inefficient. 3D modeling does the same thing but quickly, eliminating all the necessary revisions for a week.
Improves the conversion rates
Since 3D modeling and AR in marketing strategy is so appealing, it will undoubtedly improve the conversion rates. Both customers and consumers appreciate great effort and innovation and finally select your product. Since the e-commerce market is too saturated, selling and standing out becomes tough. The only trustworthy way to come out of it is by introducing a new concept that your rivals do not have- 3D modeling and animation.
Helps to compete with the rivalries
The competition in the e-commerce market is exceptionally fierce. Thus, your product should stand out from competitors' products to keep up with the pace. Large retailing companies include high budgets for marketing and advertisements and have become pioneers in this field. So, always be the first to implement 3D modeling and AR in marketing strategy and reach the sky-high within no time.
Future of 3d modeling and AR in marketing strategy and advertisement
3D modeling has already started to make a name for itself in the advertisement and marketing industry. With the introduction of 3D animation, everything has changed in the modern advertisement sector. But what about its future? Well, you can be sure of one thing- 3D modeling is here to stay. The 3D rendering industry reached 1.5 billion dollars in 2018 and 6 billion dollars in 2019.
For ages, customers have become bored with seeing the same advertisement and marketing pattern again and again. But with various 3D model examples, creating immersive ads to impress customers has become possible. It is a sustainable model, particularly in these post-pandemic times. With 3D rendering, you only require a part of the team to take the images and prepare the set. The 3D modeling companies can do it on their computer.
Many aspects indicate that 3D modeling is a multifunctional solution. It is durable, modern, environment-friendly, cost-efficient, and comfortable. Some leading retail industries use 3D modeling for their virtual catalogs. They create a 3D model for every product and implement different AR tools for superimposing them in the physical world. Thus while looking at the various 3D modeling uses, we know it is here to stay and for good.
Conclusion
By now, you must have understood how 3D model examples can improve the reputation of your 3D e-commerce website, enhance conversations, bring in a lot of customers, and save you a lot of money. But for all these, you need a reliable 3D modeling company like Advertflair to support all your advertising and marketing requirements. The company can transform any ordinary website into an innovative, cutting-edge 3D e-commerce website. Besides 3D modeling, Advertflair can elevate your projects with 3D product animation, AR, and 3D product rendering services.
Thus, if you are looking for a leading 3D modeling and designing firm, Advertflair is the best place. The company’s team can support and process all your 3D advertisement and marketing ideas and demands without failure. So go ahead and schedule a consultation today!
