E-commerce is growing and how. It is expected to be a whopping 8.1 trillion-dollar economy by 2026. This exponential growth in e-commerce has been accompanied by a commensurate growth in hyper-competitiveness which requires businesses in this sector to adopt innovative technologies that help alter the very paradigm of online shopping. The primary technology that can help do that is a 3D product configurator that allows prospects and customers to visualize products in vivid 3D enabling them to take more informed purchase decisions leading to very high levels of customer satisfaction.

What Does a 3D Product Configurator Do?

A 3D product configurator is an interactive software that empowers e-commerce businesses to customize and visualize products in true-to-life 3D space. This allows a prospect or a customer to choose from myriad product features, materials, colors, and options in real-time. That translates into a very realistic and life-like shipping experience which in turn leads to more satisfied and loyal customers.

Product configurators are already seeing extensive use across industries like fashion, furniture, automotive, real estate, interior design, and so on where it helps enhance the marketing process. Besides, these can be used for Customer Relationship Management and Enterprise Resource Planning, thereby making the sales process more efficient.

Advantages of a 3D Product Configurator:-

Higher Conversion Rates:-

The conversion rates achieved by e-commerce businesses that leverage a 3D product configurator are much higher than those that don't. According to reliable research, online businesses that deploy 3D product configurators achieve a 94% higher conversion rate in comparison with businesses that do not have access to this technology.

Fewer Returns:-

The ability of 3D product configurators to make virtual try-ons and detailed product visualization on the parts of the customers possibly leads to fewer returns which is the bane of e-commerce. This is because prospects and customers have a fairly accurate idea of the product they are buying and face no unpleasant surprises at the time of delivery. The home improvement retailer Build.com saw a 22% less likelihood on the part of their customers to return products after the company introduced an interactive AR feature for its customers.

Reduced client acquisition cost:-

According to reliable research, customers will pay more for products they can customize to meet their specific needs. According to a Deloitte study, 48% of the customers they surveyed were willing to wait longer for customized products. Besides 20% of them were willing to pay 20% extra for customized products. Besides, real-time 3D configurators are known to get more qualified leads as well as better engagement. All of this leads to a reduced client acquisition cost and a higher ROI.

Ease in explaining complex products:-

A 3D configurator makes it possible to present and explain complex products in an easy-to-understand manner. Take the modular furniture business where a 3D product configurator can empower staff as well as customers to visualize and customize products and even generate personalized quotations. The positive impact of this on the sales of what is essentially a difficult-to-explain and complex product can well be imagined.


Using a 3D product configurator in e-commerce is a game changer. It allows customers to visualize and customize products in real-time, providing a more engaging and interactive shopping experience. This can lead to increased customer satisfaction and higher conversion rates. Besides, a 3D product configurator can reduce the frequency of returns and exchanges by enabling customers to see exactly what they are purchasing before making a final decision. All in all, the use of a 3D product configurator can enhance the online shopping experience and benefit both customers and online businesses in multiple ways.