Most brands are considering 3D Advertisements as their top priority for enhancing their marketing results. Delivering the customers the liberty to interact in real-time with life -like 3D models can make your products stand out from the rest of the competition. It will also help to improve conversions and engagement while reducing costs. Since the technology in creating immersive 3D ads is sophisticated, getting started soon is the most convenient way.
This article will discuss the need for 3D advertisements, how to make 3D Advertisement, examples, and their benefits for the product or services. Let us now walk you through this lane of 3D Advertisement in detail below.
Definition of 3D Advertisement
3D Advertisement is one of the best strategies for digital marketing that many companies use to create interactive and attractive 3D ads like Facebook ads, Google ads, Pay-per-click ads, and many more. The user can encounter 3D ads while browsing the internet or scrolling the news feed of their social media account. The best 3D advertising company, like Advertflair, creates realistic 3D models of the products where they can have a complete 360-degree view of the physical piece.
The companies' experts often combine 3D modeling with AR (Augmented Reality) to create immersive advertising examples by introducing your products to the digital world. The user can enjoy their shopping experience by placing the product virtually into their real-world space. 3D Advertisement allows the customers to check out any product from various angles like back, front, zooming in and out, or by manipulating the views through various actions. Customers can also opt for different product image versions to view colors.
Another prominent 3D advertising example is a virtual try-on. For instance, a customer can scan a QR code or tap a button to virtually try on a footwear product through 3D modeling and AR advertisement. Product placement is another example of 3D immersive ads. In this function, the customer can use their smartphone to place a 3D product model in a real-world environment. The customer can put a true-to-size 3D model product model on the couch in their real-world living room and check if it matches their décor and space.
3D ads are particularly suitable for eCommerce since they can overcome any reluctance customers might experience when it is impossible to physically touch and see a product. 3D ads have reduced this hesitation and replaced it with an interactive conversation to increase sales and drive attention to the products.
Imagine you have been searching for a new pair of running shoes on Google and feel inundated with various styles and brands. While looking through the various alternatives, a 3D ad for running shoes will appear on the screen. While interacting with the ad, you can zoom in to see the pattern details, choose colors, and observe a complete product view. In this way, you can be ensured that you are making an informed purchase. If you are wondering why or how to make 3D Advertisements, you must know that 3D ads include 5 times more retention rates than 2D. According to statistics, 3D immersive ads on Instagram and Facebook perform 28% better than video ads.
How to Make a 3D Advertisement?
To reap the benefits of 3D ads, follow the steps below.
Setting up the goals of your 3D ad campaigning
Before starting how to make a 3D Advertisement, you have to decide what you want to pursue through it. Do you want to promote your product better, or do you want your users to explore the product from every possible angle? The primary takeaway is to think about the final goal of what type of 3D model you want and how it will appeal to the end user so that they become engaged with it. It should also have to promote your offering.
If your product will not get any advantage from being shown in the 3D ads or is boring, then a 3D immersive ad is inappropriate. You have to choose the variation of a specific product to create a 3D model. We suggest you select a fun, interactive and attractive product for 3D Advertisement.
Create a 3D model and an ad campaign.
First, you have to build a 3D model to know how to make a 3D Advertisement. You should collaborate with the best 3D advertising company to create the 3D model and run your ad campaign. The 3D model looks different when uploaded to a display ad or Google web designer. Thus, you should test it before uploading the final 3D model. Another immersive advertising example includes:
Scrolling lets the user rotate the model so that they can see it from various angles
Full screen permits the user to access the complete ad version to interact with it easily
Zoom in and out allow the users to get in close to the object as much as possible
These interactions will make the users engaged with your 3D ads. It is also wise to include customized 3D animations like a text that will recommend rotating the product to get a clear view. Once you have made your 3D model, you can create an ad campaign using advanced templates from Google web designer or 3D swirl basic. You should have a 2D animation or a creative banner ad for this.
Publish 3D ads
Once you have set up your ad campaign, you can publish it on the platform. Measuring the campaign's success with metrics like conversion rates, leads, impression number, engagement, click-through rate, and total time spent on the banner is also mandatory. These metrics will help the brand to measure the campaign's success and point to any improvement areas for the upcoming one.
Advantages of 3D Advertisement
3D advertisements offer several valuable advantages to the brands using them. Some of them are as follows.
3D advertisements completely differ from conventional ads using 2D videos, images, or copy. As a business owner, your brand's online presence should be more important than ever. Before customers decide online, they heavily rely on digital reviews and search options to find the best product. Thus finding exclusive ways to represent your products and maintaining the products online is essential.
A strong online presence is essential for your company, and 3D ads will make you notice and attract customers on various social media platforms like Google, Facebook, Instagram, Twitter, and many more. While other companies are still struggling with how to make 3D Advertisements, you can take advantage of the help of the top 3D advertising company and always remain ahead of the curve.
Highly cost-efficient Advertisement
Highly engaging advertisements are cost-efficient. Since 3D advertisements can get more engagement and attention, you can display fewer 3D ads to get more leads. It will lower your social media and PPC ad campaign budget to get the desired outcome. Moreover, if you use a top-class company like Advertflair for making your immersive 3D ads, you can save more money by spending less on the campaigns.
High conversion rates
The benefits of 3D advertisements yield high conversion rates and lower concerns. Since 3D ads with AR technology engage customers and provide a more realistic product preview, the customers can experience owning your product. A better product understanding leads to greater confidence in the quality and also fulfills the customer requirements. It also finally leads to increased conversion rates.
Also, better product understanding before purchasing lowers the chances of returns. 3D modeling and AR technology allow the customers to make an informed decision by experiencing the product beforehand, decreasing the chances of returning the product.
Improved advertisement engagement
The engagement of your advertising campaign increases naturally when it is unique from others and feels more interactive and lifelike. Niche customers tend to pay more attention to the ads and are more likely to interact with them, click through the site and read them. One of the best 3D advertising examples is if your Advertisement allows the customers to try various clothing, it will immediately increase engagement. It will also lay a foundation of trust and reliability for your products and brand.
The longer time spent on advertisements
Dwell time is the time customers spend on search engines, websites, or ads. This primary performance metric closely correlates with the ad campaign's performance closely, making it vital for the marketing teams. Since 3D modeling and AR technology are highly engaging, the ads also increase the dwell time. It reflects on the overall effectiveness improvement of your marketing.
How can 3D Advertisement help in the marketing strategy?
As more companies are entering the world of 3D modeling and AR technology, including these technologies in your marketing strategies becomes more necessary. Since the landscape is becoming increasingly virtual, brands are taking up the chance to display their products through 3D modeling and Advertisement. Some of the most renowned players supporting AR technology and 3D modeling are Google, Instagram, Facebook, Snapchat, and many others. Each immersive advertising example helps the user to create different experiences like the one below.
- Meta has made it easier for marketers to run different ads on Instagram and Facebook
- Lens Studio helps you to build AR and 3D filters for Snapchat
- SparKar is another tool that allows the user to create AR and 3D filters for Instagram and Facebook
- Google Swirl is the technology used for 3D ads for Google
- Unity will help you to match with your potential partner with the help of perfect AR and 3D ad
All these platforms will allow you to create ad campaigns to expose your products to more customers and users. For Snapchat, the ads will get promoted as stories; for Instagram or Facebook, they will appear on the user's news feed; and for Google Swirl, they will appear like banners with 3D content. There is a craze about how to make 3D Advertisements among brands with an increasing success rate.
A prototype or a 3D model can be created in minutes instead of days or weeks. It is also another best way to share the 3D advertising examples among employees and coworkers to get feedback before making the physical prototype. Sharing the necessary files with employees and clients has been shortened and streamlined for the 3D designers. You can see the changes in real-time with a simple and quicker workflow.
We hope you have understood what 3D Advertisement is, how to make 3D Advertisement, its benefits, and how it supports other platforms. The swift development in immersive technology has opened up different avenues for businesses. 3D Advertisement engages the users deeply, creates trust for the brand, and develops an emotional connection. You can achieve this with the help of the best 3D modelling company Advertflair which delivers high ROAS at a lower cost than other conventional methods.
How do 3D ads make marketing more immersive and effective?
3D advertisements provide a better product perspective to the customer compared to 2D ads. 2D ads do not remain restricted only to the angle offered by 2D photos. The images interact freely with the 3D product rendering; customers can see more details.
Why is 3D product animation vital in advertising a product?
3D product animation assists the content of Advertisements to stand out from other rivals. It enhances the realism, creativity, and sophistication levels compared to traditional graphics, which is impossible to achieve in 2D ads. Visually appealing and eye-catching animations improve brand engagement and grab customers' attention.
How to use 3D modeling while designing a product?
3D modeling allows manufacturers to test various products and their parts before moving on to the final production. It ensures there are no uncertainties or mistakes related to the final product, facilitating customer relations.